Kingsland boxes NZ Sauvignon Blanc

Kingsland Wines and Spirits is launching a bag-in-box 1.5ltr Marlborough Sauvignon Blanc under the Runestone brand, which will be sold through The Co-operative from June (RRP £10).

Mark Elener, sales and commercial manager, believes the UK consumer is becoming more open to alternative wine packaging. He says: “Consumers need to see more choice and improved quality of bag-in-box products on the shelf.  Runestone 1.5ltr Sauvignon Blanc delivers a recognisable, quality wine from New Zealand at a competitive price.

The cube format BiB an eye-catching design and easy to carry and store.

1 June 2010 - Felicity Murray