Corpora launch new brands into US

VC Family Estates, a branch of the Corpora Group, in partnership with US marketing company Deutsch & Son, has launched a Chilean Llai LLai Bio Bio Chardonnay and Pinot Noir and an Argentinian Ruta 22 Patagonia Malbec.

A joint venture was signed at the end of 2009 to launch a brand from each of the two emerging high quality wine regions in South America. The strategy marks the first Chilean wine brand released in the US at a premium price point. Jorge Goles, CEO, VC Family Estates says: This launch is a very special moment for our company in Chile and Argentina, because through this we are able to show the American consumer that Bio Bio is a new Chile, and that Patagonia Argentina can offer high quality wines like the best ones from the old world.”

1 May 2010 - Felicity Murray