Bottle Green shows Italian style

with two new wines

Bottle Green will be pushing its Italian portfolio this year and will start by showcasing a range of new wines at Vinitaly in April.

The focus will be on the new premium offering, Revero and the innovative low alcohol brand Vetro – believed to be the first wine-based product, (and possibly the first alcoholic drink) to openly communicate the Units of Alcohol content by integrating the message into the pack design.
Although wine quality is paramount, Revero also boasts unique, striking and perhaps somewhat eccentric packaging which is a quirky and fun interpretation of definitive Italy; designed to set the brand apart from others in the market. The range will launch with a Frascati Superiore, Soave Classico, Chianti Riserva, Valpolicella Ripasso and Lambrusco.

1 March 2010 - Felicity Murray