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Montana gets packaging revamp



Montana is kick-starting its marketing activities for 2010 with the rollout of new packaging across its Classic and Reserve ranges.
The new label builds on existing brand recognition, the company says, that will drive stronger standout on-shelf. The packaging has been extensively tested with consumers in the UK, Australia and New Zealand and is expected to be on-shelf next month (February 2010).

1 January 2010 - Felicity Murray