Absolut Glimmer!

A new Absolut Vodka limited edition holiday gift pack, Absolut Glimmer, has launched at Stockholm’s Arlanda Airport and will be rolled out in duty free/travel retail markets worldwide by Pernod Ricard through October in a campaign that will continue until the end of the year.

Absolut Glimmer follows previous holiday season gift packs, such as the Absolut Bling Bling, Disco, Masquerade and Rock editions.

The distinctive bottle — one of the world’s most recognised trademarks — has appeared in a large number of guises but this is the first time the glass has been altered. The Glimmer bottle, produced and decorated in-line at Ardagh’s plant in Limmared, Sweden. is constructed in pressed glass mimicking the look of cut crystal, while retaining the trademerkl bottle shape.

The facetted design of the pressed glass will make the bottle appear very differently in different light conditions, allowing spectacular in-store and bar installations.

1 September 2010 - Felicity Murray