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Sauza tequilas renamed and designed


Sauza Tequila, distributed by Maxxium UK, has newly designed bottle labels for both Sauza Blanco and Sauza Hacienda Reposado, to amplify the heritage of the brand. Whilst the bottle shape and its contents remain unchanged, the two varieties will change their names from Sauza Blanco to Sauza Silver and Sauza Hacienda Reposado to Sauza Reposado in line with category norms.

The new labels, designed by Armstrong Agency in Kentucky, include the Sauza Crest on the reverse of the front label and the back labels have been reduced in size so that the crest is more visible. The labels highlight the message ‘Made From Fresh Blue Agave’, reinforcing differences in flavour that the Sauza production process delivers. Evolving towards more premium-looking designs will also increase shelf stand out and communicate the distinctive and high quality nature of the tequila, whilst avoiding radical alterations.

The labels are made of Vacumet P-150 supplied by Fort Dearborn’s facility in Montreal.

1 October 2010 - Felicity Murray