Victory for value as discount store gin wins

The UK-based International Wine & Spirit Competition (IWSC) has awarded this year’s Gin & Vodka Association Trophy to a new Aldi own label gin.

Oliver Cromwell 1599 Premium Gin, a new product made exclusively for Aldi, beat stiff competition from leading distillers to win the top accolade.

Currently scheduled for launch in September, Oliver Cromwell 1599 Premium Gin will be sold in a 50cl bottle in 450 Aldi stores nationwide and is expected to retail at under £10. Following its unprecedented IWSC win, the budget retailer expects the award-winning product to be a hit with Christmas shoppers looking for quality and value for money.

1 August 2010 - Felicity Murray