Cristal-Lefortovo introduces Winter Road

Cristal-Lefortovo, a leading Russian distillery, has introduced ‘Winter Road' vodka with branding designed by Claessens|Cartils.

Adhering to the name of the products, the designs tell the story of the changes in mood (peace, patience, contemplation, pleasure) experienced on the long road home on a winter day. The illustration uses blue and white colours to communicate a cool refreshing vodka distilled with the purest of waters, and a warm cosy house at the end of an icy road to stir the emotions. A snow crystal in the logo strengthens the winter theme. Gold is used throughout the design to express 'premiumness'.