Eristoff launches RTD mix and new packaging

Eristoff vodka from the wilds of Georgia, ‘the land of the wolf’, has launched Eristoff & Cola, a vodka based canned drink. The new mixed drink will retail in the UK at an RRP of £1.85 per 250ml can.

Eristoff has also repackaged its Eristoff Original and Eristoff Black vodkas. The new design shifts the brand’s wolf emblem to the top of the label and highlights the Eristoff signature through embossing on the bottle.

Eristoff Black is a wild berry flavoured black spirit that does not like to mix when poured; with the result that it creates distinctive naturally-layered drinks when added to mixers. Eristoff Premium Vodka and Eristoff Black both have an RRP of £12.49 for 70cl

Sainbury's is the first to take the RTD

1 June 2010 - Felicity Murray