Diageo vodka brand Ketel One has introduced an all-natural orange flavour – Ketel One Oranje.
The launch coincides with Queen’s Day, a national holiday in the Netherlands honouring the Queen’s official birthday. The colour orange represents the royal family name — The Family Nassau, House of Orange. Ketal One is produced at the Nolet Distillery in Schiedam, Holland, so the launch also celebrates the brand’s Dutch heritage.
The flavour of Ketel One Oranje is defined by fresh orange zest, orange juice and hints of warm spice making it worthy of drinking on the rocks.
Ketel One uses artisanal extraction methods to gather the highest concentration of essential oils, which is then refined and blended together by experts in Grasse, France, the home of perfume.
RRP US$25
1 May 2010 - Felicity Murray