Absolut launches new berry flavour

A new flavoured vodka – Absolut Berri Açai – has been launched in duty free/travel retail outlets in Stockholm and Copenhagen international airports. The global rollout commences in May and will continue through the summer.

Absolut Berri Açai is an all-natural product flavoured with three berries from four different continents — açaí from South America, blueberries from North America and Europe, and pomegranate from southwest Asia.

Created primarily for mixing, it is soft and sweet yet refreshing with a rich and unmistakable berry character. Signature drinks include Absolut Blues, mixed with freshly squeezed lemon juice, syrup, mint leaves and fresh blueberries.

The launch is backed by a visual campaign inspired by blues clubs, with a moody, sophisticated atmosphere, with the dark-blue colour as the lead theme.

1 May 2010 - Felicity Murray