Bacardi invests £7m in TV ad campaign

Bacardi's latest TV advertising campaign made its debut during the half-time break in the Live UEFA Champions League quarter-final, watched by over 7m viewers.
The advert ‘Island’ shows friends coming together to build a ‘Bacardi Island’ where they enjoy Bacardi drinks and embrace the rum's Latin spirit. Featured across all TV channels, including On Demand, this 30 second advert kick-starts the rum's largest media investment that will see a continuous media presence for the brand throughout 2010.

The new heavy weight campaign is part of a £20m marketing spend in the UK to secure maximum impact with consumers and recruit an additional 250,000 LDA-29 year-old monthly drinkers into Bacardi Superior rum.