Smirnoff introduces spiced root beer

Diageo brand Smirnoff Vodka has launched its first 100-proof flavoured vodkas — Spiced Root Beer and Dark Roasted Espresso. These flavours, under the Smirnoff Blue Label portfolio, are the first additions to the Smirnoff 100-proof vodka extension.

Smirnoff Spiced Root Beer and Dark Roasted Espresso are available in 5cl, 37.5cl, 75cl, 1litre and 1.75litre sizes. RRP US$16.99 / 75cl bottle.

Smirnoff Blue has also undergone a package redesign which depicts the Regal Eagle logo in an eye-catching blue. The improved Smirnoff Blue started to ship in December 2009.

1 March 2010 - Felicity Murray