Patrón gains listings on major airlines

The top-selling ultra-premium tequila is now available onboard American Airlines, Delta Airlines, Air Transat, Swiss Air and Virgin America.
Patrón Spirits International has secured new partnerships with DFASS to offer Patrón Silver tequila for duty free sales onboard international flights on American Airlines,  Delta Airlines, and Canada’s Air Transat.
Patrón’s first airline listings began several months ago with United Airlines (via Duty Free World), and Virgin Atlantic Airways (via Tourvest). Additional airline listings are also planned.
The tequila is also now featured on the menu in the first class cabin on Swiss International Air Lines, and poured onboard Virgin America flights.
Patrón is supporting these airline listings with various promotional and advertising executions, including in-flight and online. Patrón also advertises and promotes the brand in major airports throughout the world, both in passenger terminals and in duty-free stores.

In just four years since launching in travel retail, Patrón is now available in 114 airports, and almost 700 duty free outlets.

1 January 2010 - Felicity Murray