Teachers to carry on-pack promo

In selected Sainsbury’s, Morrison’s and Tesco stores during June and July, a complimentary 5cl bottle of Ardmore Traditional Cask will be attached to Teacher’s Blended Scotch whisky.
Maxxium UK’s brand manager for Teacher’s and Ardmore Janette Peat says: “This on-pack promotion aims to educate consumers about the special relationship between Teacher’s and Ardmore. Teacher’s contains 45% malt whisky and is made up of at least 35 single malts from all over Scotland, including the award-winning Ardmore.
“By offering consumers the chance to try Ardmore, we aim to reinforce the quality credentials of Teacher’s Blended Scotch Whisky and drive awareness, trial and re-purchase of Ardmore among a wide audience.“

1 May 2010 - Felicity Murray