New modern Blenders Pride for modern India

International branding and packaging consultancy Claessens Cartils has redesigned the bottle and brand presentation of Pernod Ricard’s Blenders Pride, a premium blended whisky made in India from imported Scotch malts and Indian grain spirits.

The new bottle, label presentation, and gift box have a more contemporary presentation, signaling premiumness, style and success for the emerging young professional middle classes in India, while keeping the core values of the brand.

1 February 2010 - Felicity Murray