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Ballantine’s revitalised

Pernod Ricard Travel Retail has revitalised the packaging of Ballantine’s Limited in a bid to drive sales of the ultra premium blended whisky in the Asia Pacific duty-free market.
The new presentation box uses a combination of wood, leatherette and high quality textured cartonboard and features an enamel crest. And the blue smoked glass bottle is printed with real gold.
In April, displays at Asian airports, including Korea Incheon and Jeju Airport, will showcase the new packs and explain the rare malts and grains that compose the blend. 


1 January 2010 - Felicity Murray