Label banned for being misleading to consumers

Label banned for being misleading to consumers

Scottish Dumfries-based producer Mulligans is changing the labelling on its Yegaar brand which is distributed to the on- and off-trade following a ruling by the Portman Group. The group’s independent complaints panel decided consumers could be confused because the front label on Yegaar does not say it contains alcohol.

David Poley, the Portman Group’s CEO, said: “It is difficult for consumers to tell that Yegaar is an alcoholic drink, let alone how strong it is. We don’t even know what kind of alcohol it contains. It is alarming that a drink is being marketed in this way.”

The complaint came from Cellar Trends, which distributes the spirit Jagermeister.
• Read the complaint decisions

1 March 2010 - Felicity Murray