Maxxium takes on No.3 London Dry distribution

Berry Bros. & Rudd Spirits has appointed Maxxium UK to distribute No. 3 London Dry Gin from 1 June 2011. In the 12 months since the gin's launch, Inspirit Brands successfully placed the brand in the top UK bars.

Berry Bros. & Rudd Spirits has an established international partnership with Maxxium, which has led to The Glenrothes becoming one of the world’s fastest-growing single malts. In the UK Maxxium has achieved very significant growth for The Glenrothes with year-on year sales increased by 150%. Maxxium is also responsible for the distribution of No.3 London Dry Gin in Spain, Sweden and Denmark. As part of this on-going partnership, No. 3 will move to Maxxium in the UK.

Berry Bros. & Rudd Spirits will continue to work with Inspirit (now part of Global Brands) with a focus on developing The King’s Ginger as well as other new projects for which there are ambitious UK growth plans in place.

1 March 2010 - Felicity Murray