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Irish single malts range is redesigned


Bushmills has been given its 10, 16 and 21 Year Old Single Malts new premium packaging in a drive to increase consumer awareness of these award-winning Irish Whiskies. The new packaging features imagery of the Old Bushmills Distillery, embossing of the 1608 original licence to distil date and a prominent display of the trademark Bushmills pot still.

In March this year, the all three won gold medals at the San Francisco World Spirits Competition, while, in February, the 21 YO was also named the World’s Best Irish Single Malt Whiskey at the World Whiskies Awards in London.





1 November 2010 - Felicity Murray