Brand ID changes with the season

Ballantine’s has added a seasonal limited edition expression to the range with Ballantine’s Christmas Reserve blended Scotch whisky.

Peter Moore, International brand director says: “Predictably there’s always a strong focus on gifting at this time of the year so it was important for us to respond with a unique expression which would appeal to new as well as existing customers who are keen to trade up.

Moving away from the traditional blue packaging that is synonymous with the brand, Ballantine’s Christmas Reserve is presented in a white card box, with embossed snowflakes and elements of gold foil to add a premium festive feel.

1 October 2010 - Felicity Murray