Carnival beer in aluminium bottles

Carnival beer to be distributed in colourful printed aluminium bottles

Compañía Cervecera de Canarias, part of the SAB Miller Group, is supplying Dorada beer in printed aluminium bottles for the Tenerife International Carnival.

Dorada is the official beer for the festival and 250,000 bottles featuring three different motif designs will be distributed.

The bottles and their printed designs were developed by the CCC marketing team and Boxal, the metal can and print specialist.

One of the designs, called "Charlot," shows the figure of the mythic Spanish character surrounded by retro motifs, taking the consumer back to the 70s. A second label, "Carnaval," places an accent on the different characters that have participated. The third design, nicknamed "Yellow Submarine", highlights the traditional Dorada label in which different illustrations with carnival motifs are included.

All the bottles have been offset-printed by Boxal in high definition for optimal visual impact.

Aluminium bottles provide a premium look as well as protection against light and air. They are lightweight and 100% recyclable, so reduce the impact on the environment .
 

About Boxal
Boxal, a division of the Exal Group, has a capacity of over 900 million units annually and is a global leader in aluminium aerosols and beverages bottles. Exal employs over 1,200 people and has operating facilities in Europe, North and South America.

1 March 2011 - Felicity Murray