Finlandia launches new bottle in duty free

Finlandia Vodka, known for its innovative package design, has a new bottle, dubbed ‘melting ice’

As the vodka is made using Finland’s pure glacial waters, the company says the bottle is shaped to "capture the gentle ripples at the moment ice changes from solid to liquid, thus evoking the crystal clarity of the Finlandia it holds”.

“Finlandia was the first global premium vodka on the market and is known for its award-winning, progressive design work,” said Jim Perry, managing director for Brown-Forman Travel Retail. “This new bottle once again sets the bar for stunning, yet functional package design. The new design is a work of art, and we hope consumers will be as creative as possible when imagining sustainable ideas for reuse – from a flower vase to a water carafe. If not, our high-quality glass is completely recyclable, and we encourage our consumers to be kind to nature.”

The new package strived to maintain its strong connection to Finnish design. The bottle was developed through the collective effort of people close to the Finlandia brand including Finnish artists, brand architects, structural designers like Harri Koskinen, a world-renowned Finnish designer who was instrumental in the development of the previous Finlandia bottle, and Ken Hirst, an award-winning package designer based in New York.

Along with the new look, the brand has revived an iconic piece of its history: the facing reindeer on the logo. The original Finlandia logo depicted Finland’s reindeer locked together while the midnight sun glows brightly above.

The bottle also features a redesigned label. The custom-made font on the label was created to bring the Finlandia brand name to the forefront, as well as ensure better visibility on shelves and behind the bar. For Finlandia’s flavours, the bold new label incorporates the colour associated with the flavour into the font along with the real fruit image so consumers can easily identify their favourites.

Finlandia is also introducing a new display shipper case for both its classic and flavours. The shipper cases feature close-up images of the new package to emphasise the natural melting ice motif and incorporate the colours associated with the product it contains.

About Finlandia and Brown-Foreman
Finlandia Vodka Worldwide Ltd(FVW) is owned 100 percent by Brown-Forman Corporation. FVW is responsible for the Finlandia trademark and marketing and distribution assets. Brown-Forman handles all global marketing activities for the Finlandia Vodka brand. Brown-Forman Corporation is a diversified producer and marketer of fine spirits, including Jack Daniel’s, Southern Comfort, and Finlandia Vodka.

1 March 2011 - Felicity Murray