St James Distillery launches Sir George

The TFWA World Exhibitionin Cannes, Sepember 2011,saw the introduction of a new premium brandy aimed exclusively at travellers from St James Distillery.

Sir George Vintage Potstill Brandy is a rare vintage brandy from The Napier Winery in South Africa. Proudly named in honour of Sir George Thomas Napier, Governor of the Cape Colony 1837 – 1843, this small batch, limited edition is produced from just five 2001 vintage casks.

Distilled and aged in carefully selected new and second fill French oak casks from Limousin, the brandy is described as amazingly soft and creamy smooth with fresh dried apricots and peaches, almonds (marzipan) and smoky oak.

Targeted at the male and female traveller who is interested in a luxurious, balanced and easy drinking alternative to Cognac, Sir George Vintage Potstill Brandy is offered in a 50cl bottle within an elegant gift tube priced at approximately £50.

‘Sir George is perfect for travel retail; a highly drinkable premium brandy which stands alone in terms of quality and style,’ says St James Distillery marketing director Janet Murphy. ‘The presentation is stunning yet simple and sophisticated, making this a perfect product for gifting,’

Sir George is the second travel retail exclusive product to be introduced by St James Distillery, sitting alongside Orbis Aged World Whiskey, a global blend of the finest aged whiskeys from Scotland, Ireland, America, Canada and Japan.

St James Distillery plans to introduce a complete portfolio of travel exclusive premium spirits brands which capitalise on gaps in the market whilst meeting the aspirations of the travelling consumer.

Sir George is distributed in Asia Pacific through L&L sas and in Europe via World of Patria.

1 October 2011 - Felicity Murray