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Champagne promotes gourmet competition

Champagne G.H. Mumm has introduced a limited edition, circular neck collar to promote its new ‘Gourmet Explorers’ competition, an initiative designed to heighten awareness of the brand’s long-standing relationship with fine food.

Around 10,000 tagged bottles across the range (Mumm Cordon Rouge NV, Mumm Rosé and Mumm Demi-Sec NV) will be available in multiple grocers from May.

Since its foundation in 1827, G.H. Mumm has been synonymous with gastronomy: the house style focuses on pinot noir which provides both fruit and structure - two vital elements when it comes to successful wine and food pairing.  The ‘Gourmet Explorers’ promotion celebrates this foodie heritage: one lucky couple will win a grand tour that takes in some of France’s top Michelin-starred restaurants . The odyssey starts in Paris with three nights at the hotel Bel Ami in the heart of St. Germain and dinners at L’Ambroisie (3 stars), L’Espadon (2 stars)and La Table (1 star). Then the winners will travel to the Champagne region where they will stay in the Royal Champagne Hotel in Epernay for two nights. They will dine in the hotel’s 1 Michelin star restaurant and also at Restaurant Jacky Michel (1 star).

Participation requires proof of purchase in the form of a correctly answered question on G.H. Mumm and a till receipt. 

G.H. MUMM is a Pernod Ricard brand
Pernod Ricard UK is part of the Pernod Ricard Group, co-leader of the global wines and spirits industry. Globally, Pernod Ricard now represents 91 million cases of spirits and 25 million cases of wine, and owns 19 of the world’s top 100 brands. Pernod Ricard UK has identified the following key brands in the UK market: ABSOLUT, Campo Viejo, Chivas Regal, G.H. Mumm, Havana Club, Jacob’s Creek, Jameson, Malibu, Martell, Montana, Pernod, Perrier-Jouët and The Glenlivet.  Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.

1 May 2011 - Felicity Murray