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Hearts flutter on Campari's art labels


Campari has launched a new art label bottle for 2011 created by the Brazilian-born pop culture artist Romero Britto. This is the fourth in a series of Campari limited edition bottles, which began in 2010 to celebrate Campari’s 150 Year Anniversary.

Following in the footsteps of AVAF, Tobias Rehberger and Vanessa Beacroft, Britto’s contemporary new label is an adaptation of his famous “A New Day” artwork and is designed to represent "the pulsating red heart of the brand".

Campari Romero Britto art label bottls are available from Waitrose, Sainsburys, Asda, Tesco, Morrisons. 70cl RRP £13.29.

1 July 2011 - Felicity Murray