Otley Introduces colour to branding

Otley Brewing Company has introduced a splash of colour to its traditionally black and white coloured beer bottles.

Otley is renowned for its simple, modern, black and white branding, intended to represent the company's fresh approach to brewing. With the expansion of its potfolio, coloured bottle caps will make it easier for consumers to distinguish the different Otley beers.

Otley managing director, Nick Otley, said: "We didn't want to detract from the overall brand but wanted to differentiate the products within the brand itself. As we've established such a strong image with our black and white logo, we decided that introducing the new coloured bottle top capsules would be best for our customers without steering away from our core image."

1 April 2011 - Felicity Murray