BrandOpus redesigns Badger ales

Hall & Woodhouse has appointed BrandOpus to re-design the ales within the Badger Ales portfolio.

The move comes after the Brewery’s investment in consumer research surrounding the premium ale category. Hopping Hare will be the first Badger premium bottled ale to hit the shelves in the new BrandOpus design in March this year.  The rest of the re-design will follow later in 2011.

The aim of the re-design is to ensure improved standout for the Badger brand, create more consistency across the range and secure greater product recognition by the consumer.

Paul Taylor, creative director at BrandOpus, explained: “The brand framework we created for Badger unifies the range of characterful countryside inspired ales, while expressing the quirky traits of each of the unique personalities of the ales”.

Hopping Hare was previously brewed by Hall & Woodhouse as a seasonal ale and available only for a short period, but it has now been added to Badger’s main collection of premium bottled ales.

Available from Tesco and Sainsbury’s RRP £1.75

1 February 2011 - Felicity Murray