Champagne Piper-Heidsieck takes a walk on the wild side with another new limited edition bottle called ‘Bodyguard’. The pack is being let loose in selected travel retail outlets this autumn.
The 75cl bottle is sleeved in an exotic lipstick-red faux crocodile skin, which has never before been used on a bottle of champagne.
Matthew Hodges, marketing director, Rémy Cointreau Global Travel Retail: “The Piper-Heidsieck Brut Bodyguard with its sexy red crocodile skin is a perfect example of how innovative and audacious this brand can be. Although Rémy Cointreau GTR will distribute only small quantities of this limited edition in travel retail it will bring a halo of excitement to the whole brand.
Piper-Heidsieck Brut ‘Bodyguard’ is released exclusively in travel retail locations worldwide this month, beginning with Aelia Charles de Gaulle stores and will be available later in selected domestic retail outlets.
1 September 2011 - Felicity Murray