New ID for Moët & Chandon Grand Vintage labels

Moët & Chandon Grand Vintage champagne labels have a new look inspired by the champagne house's time-honoured tradition of using chalk plates to identify the different vintages resting in the cellers deep beneath the ground in Epernay.

Elsa Corbineau, champagne director at Moët Hennessy UK, comments: “We wanted to convey the heritage and ethos of the house. The hand-written element is simplistic, but exudes class. The collection dates are listed on the accompanying coffret and leaflet inside the gift box, which enables us to invite the consumer to feel part of and celebrate the house’s long-standing history.”

1 July 2011 - Felicity Murray