Bota Box launches wines in Tetra Pak cartons

Bota Box — a subsidiary of DFV Wines that produces premium Californian wines in "eco-friendly" 3litre boxes that are made from unbleached, post-consumer fiber printed with soy-based inks— has introduced 500ml Tetra Pak cartons for its most popular varietals: Cabernet Sauvignon, Merlot, Pinot Grigio and Chardonnay. Each priced at $4.99.

“We take great care in making sure our wines are packaged in environmentally-friendly packaging, and in doing so, have received an overwhelming response from our customers,” said John Garaventa, senior brand manager for Bota Box.

“For us, Bota Tetra Paks are a homerun: quality wine, sustainable packaging, and convenient size. In addition to having a lighter carbon footprint, Bota Tetra Paks fall in sync with the active modern lifestyle. It’s not surprising that Tetra Pak containers are already widely accepted throughout Europe, Canada and South America. They are shatterproof, portable and practical with a re-sealable twist-off cap – perfect for ski trips, backpacking, camping, and outdoor entertainment.”

1 February 2011 - Felicity Murray