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Liqueur gets modern with metal bottle-box

Jägermeister, the German herb liqueur from Mast-Jägermeister, has appeared in Italy in a distinctive outer metal box designed to add a more modern feel – as liqueurs still suffer from an old fashioned image – and added gift-giving appeal. In the US, 36% of people are motivated to purchase alcoholic beverages as a gift. 

The traditional heavily embossed 70cl green glass bottle has two litho-printed plain paper labels. An injection moulded pouring spout is held in the neck, featuring an outer aluminium ring and a screw-on, injection-moulded polypropylene cap. This bottle is house in the litho-printed and embossed, four-piece metal tin-plate container, which also has a flexo-printed foil label on its base. Its shape and decoration replicates that of the glass bottle, along with the Jägermeister branding and stag logo.



1 July 2011 - Felicity Murray