Absolute launches first small batch vodka

Absolut has spent the last decade crafting a new vodka distilled from hand-selected estate wheat and blended with soft and naturally filtered water.

Absolut Elyx is a small-batch vodka, produced according to craft techniques in a 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture.

It is best enjoyed neat or on the rocks (just one single, large, slowly melting ice cube) or blended in a martini or straightforward cocktail – so the fresh taste and silky feel can be appreciated.

The new vodka is being premiered in Sydney and Frankfurt international airports, then rolled out in by Pernod Ricard in the global duty free/travel retail markets through the summer and autumn of 2011.

1 August 2011 - Felicity Murray