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Beam launches Larios 12 in travel retail

Beam Global Spirits & Wine is building on the Larios franchise with the launch of premium gin, Larios 12, in Spanish travel retail, in collaboration with distributor Maxxium Travel Retail.

The availability of Larios 12 in travel retail follows itsdomestic launch two years ago. For four weeks until 1 May, Malaga and Alicante airports will raise consumer awareness with in-store tastings and branded display units, communicating the message Refresh your Senses. 

Larios 12 undergoes four distillations with botanicals that include juniper, nutmeg, angelica root, citrus and orange. A final fifth distillation incorporates a 12th botanical, orange blossom, which gives Larios 12 its aroma andits name.


1 April 2011 - Felicity Murray