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Belvedere Vodka and (RED) join forces


Belvedere vodka is launching a special edition bottle to raise proceeds for the global fund to fight aids, tuberculosis and malaria in Africa. Half of profits from the sale of Belvedere Red go to the fund organised by (RED). Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the fund

Belvedere RED will be launched in late summer 2011. The special edition bottles, which contain the same vodka as regular bottles of Belevdere, will be available in over 50 countries at a wide range of outlets including retail stores, nightclubs, bars, restaurants, and airports. 

1 February 2011 - Felicity Murray