Cask Liquid Marketing gains 2 premium brands

Berry Bros. & Rudd Spirits has changed its UK distributor for two of its key super-premium brands.

Cask Liquid Marketing, a London-based consultancy and agency founded a year ago in April 2011 by Stuart Ekins and Richard ‘Herb’ Herbert, has assumed distribution of The King’s Ginger liqueur and Pink Pigeon vanilla infused Mauritian rum. Peter Davie, sales director of Berry Bros. & Rudd Spirits, says: “We would like to thank In-Spirit Global Brands team for their support over the past two years. However, with a shift in focus for both parties, core brands for Global who are streamlining to focus on a tighter portfolio to drive growth and scale, and super-premium positioning for Berry Bros. & Rudd Spirits, we agreed the time was right to conclude our arrangements. We now look forward to a long term and successful partnership with Cask.”

1 July 2011 - Felicity Murray