Nadal made ambassador social responsibility

Bacardi Limited has announced tennis champion Rafael Nadal as its new global social responsibility ambassador. The ATP World Tour No1 ranked tennis player now leads the company’s responsible drinking campaign, Champions Drink Responsibly. The campaign will use advertising, public relations, consumer experiential initiatives and social media platforms. This also includes a YouTube channel and, for the first time, a Champions Drink Responsibly Facebook page.

1 March 2011 - Felicity Murray