Camus showcased at the TFWA exhibition in Cannes this autumn its latest fine cognac – Ile de Ré Cliffside Cellar – from the vineyards of the Ile de Ré, the most westerly part of the Cognac AOC region.
Drawn entirely from eaux-de-vie grown, distilled and aged on the island in a very humid cellar, it has a lively, dry palate with a fruity touch. Additional maturation in a cellar deep in the Fort de La Prée then adds a unique marine and mellow character.
Built in 1626, the Fort de La Prée is located on a cliff overhanging the Atlantic, and its cellar is subjected to the full force of the oceanic climate.
The packaging marries deep and light blue, both in matt and bright, giving the whole product a premium perception and on shelf impact
1 October 2011 - Felicity Murray