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Repackaging for calvados

Camus Wines & Spirits has unveiled a new look for its Calvados Berneroy range, which will to be rolled-out globaly starting in September.

The design captures tradition and modernity with a bespoke bottle that recalls the shape of an apple yet remains true to the bottle type traditionally used for calvados. There is also an embossed apple on the shoulder of the bottle, as well as apple cues in the logo and label, leave no doubt as to its origins.

Fine (oak-aged for a minimum of 2 years), VSOP (oak-aged for a minimum of 4 years) and XO (oak-aged for a minimum of 6 years)



1 September 2011 - Felicity Murray