Grant’s launches RTD can

Grant’s has launched its first ready to drink (RTD) product – Grant’s Scotch Whisky and Cola – in 250ml cans, 6.6%abv, RRP £2. On shelf from August 2011. A Grant’s Scotch Whisky and Ginger variant will follow.

James Stocker, marketing controller of Grant’s at First Drinks says: “RTDs are the fastest growing category in the UK off-trade. We hope these RTDs will recruit new drinkers to the category and introduce new occasions to the whisky drinker’s repertoire, such as summer drinking and picnics. With consumers increasingly experimenting with mixable spirits, RTDs offer the opportunity to trial a brand in a convenient format and at an accessible price point.”

The packaging was created by London design agency LFH. Cott Limited produces and cans the liquid, and the metal manufacturer and printer is Crown Holdings.

1 August 2011 - Felicity Murray