Mauritian rum launches in the UK

The Indian Ocean Rum Company and Berry Bros. & Rudd Spirits have launched Pink Pigeon, a super premium, spiced rum from the Island of Mauritius. Complex in flavour but easy to drink, the five times distilled spirit is blended with hand-pollinated and hand-picked natural vanilla from Madagascar and Reunion Islands.

“My family has been producing spirits for 200 years in both Reunion and Mauritius. I am very proud of what we have achieved with this rum and am delighted to sign my name to every bottle,” says Alain Chatel, master blender.

The rum is named after the endangered bird (of the same name) found on the island of Mauritius. As part of the conservation effort, Pink Pigeon is a contributor to the Mauritian Wildlife Foundation.

The bottle and packaging reflects the rum’s aspirational positioning and each bottle is hand finished with a ribbon, ring and wax.

Distributed by Global and available through Venus, Matthew Clark and Speciality Drinks (wholesalers), and Whisky Exchange, The Drink Shop.com, Berry Bros. & Rudd (consumer) RRP £29.00.

1 July 2011 - Felicity Murray