Courvoisier packs a punch

As part of Courvoisier’s Upgrade campaign promoting punch this summer, Maxxium UK is distributing Courvoisier VS in a special 'punch pack' containing a free clear plastic ladle to encourage consumers to "upgrade their drinking experience and enjoy punch at home".

The 30,000 window carton packs feature Courvoisier’s signature serve punch recipe, which mixes Courvoisier VS with lemonade, a few dashes of Angostura aromatic bitters and a garnish of orange and lemon wheels.

Neck hangers, that also feature the Courvoisier Punch recipe, plus a free music download, will be placed on a further 175,000 bottles in the offtrade.

1 July 2011 - Felicity Murray