Jameson launches half-litre twin pack

Jameson Irish Whiskey has introduced a Signature Selection twin pack exclusively into travel retail that contains one bottle of Jameson (50cl), and one bottle of Jameson Signature Reserve (50cl).

Designed to introduce consumers to Jameson’s range of whiskeys, the twin pack is now (March) in Dufry, Heinemann, and Aelia stores at a RRP of £24.99 and will be rolled out to further TR retailers over the next few months.

1 March 2011 - Felicity Murray