William Grant & Sons’ has begun a global roll-out of new, premium packaging for two variants in its Grant’s range. Grant’s Sherry Cask Finish and Grant’s Ale Cask Finish now come with neck labels that feature details about the master blender, the coopers and the whisky's production. In addition, the familiar triangular bottles (conceived by graphic designer Hans Schleger in 1956) have been given newly designed cartons.
1 March 2011 - Felicity Murray