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Paul Daly designs St Patrick's Day bottle


Jameson whiskey asked internationally acclaimed Irish artist Paul Daly to create a new limited edition bottle for St Patrick’s Day, March 17.

The contemporary bottle design is inspired by Celtic illustrations in The Book of Kells – a lavishly decorated account of the four gospels, written around 800AD, which is thought to have inspired much of modern Celtic art.

The screen-printed image provides texture, while all gold-coloured elements are foiled to highlight the brand’s premium positioning and enhance on-shelf stand-out.

Bespoke POS, including engraved glassware and limited prints of the artwork, will support the launch.

The St Patrick’s Day bottle will be available from mid-February in selected markets including the UK, Latvia, Czech Republic, Bulgaria and Travel Retail Europe.

1 February 2011 - Felicity Murray