Maker’s Mark city gift packs

Beam Global Spirits & Wine has introduced a range of 12 city-specific gift packs for its Maker’s Mark bourbon, as part of its longer term strategy to grow the brand globally.

Designed to inspire travellers, the range has been created exclusively for travel retail and is available in major passenger hubs. Each pack features a different city – six in Europe and six in the US, so far. They will be available exclusively in those cities’ airports during 2011.

Maker’s Mark is distributed via Maxxium Travel Retail.

1 February 2011 - Felicity Murray