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Carry along cocktails

Manchester Drinks Company is supplying selected ASDA stores with its pre-mixed cocktails in a new format. The My Cocktail brand – Mojito and Cosmopolitan flavours – are packaged in 1.5 litre foil pouches with easy-pour taps.

Richard Benjamin, MD of Manchester Drinks, said: “The design lends itself to being taken along for a picnic or to a barbeque as the foiled material allows for fast cooling, while each pouch is lighter to carry than cans or bottles of an equivalent volume, and they can be securely resealed."

Blended in the UK with natural ingredients, both flavours are 10%abv and have a RRP of £13.00. The easy-to-use tap adds convenience and increases the shelf life of the product to up to three months once opened.


1 July 2011 - Felicity Murray