Cocktail menu maker tool for bar managers

Mixxit Print on Demand is a useful online resource for Maxxium UK’s sales force to help pubs and bars nationwide create bespoke drinks menus quickly and efficiently.

The menu maker gives a choice of four different menu sizes and 18 background themes to help maximise profits for key selling opportunities, including bank holidays, the Royal Wedding, the summer season and the very profitable digestif occasion.

Jim Grierson, Maxxium’s on-trade sales director says: “Drinks menus are an invaluable tool for any bar, encouraging consumers to spend more on a great tasting drink. Research shows that the majority of customers haven’t yet made their drink choice as they approach the bar, so a simple suggestion via a drinks menu can be enough to influence the decision making process."

1 April 2011 - Felicity Murray