Twenty thousand 25cl aluminium screwcap bottles containing a wine cocktail were handed out at a New YearsEve party hosted in St Mark’s Square in Venice.
The Fusion bottles, produced by Rexam in the Czech Republic, contained Canella’s Bellini drink, a sparking Italian white wine and peach cocktail.
Lorenza Canella, owner of Canella, said, “We were looking for a new and safe packaging option. Glass is not permitted at many public events and we did not believe plastic had the right qualities to house our Bellini drink.”
1 February 2011 - Felicity Murray