New bottle carrier design by Woodway UK

Woodway UK has created a new fitting to protect glass bottles in transit, as part of its dot-com packaging range.

The design has been registered with the Intellectual Property Office, as it offers several unique features and benefits.

Designed and developed by the Woodway technical team, the new fitting works in conjunction with a standard shipping outer and offers protection from impacts in any axis – eliminating the need for any other secondary packaging or void fill.

Manufactured as a one-piece die-cut blank, the fitting represents a cost effective replacement for conventional divider sets. It fits within the footprint of a standard pallet 1200mm in length, and will typically generate a pallet quantity six-times larger than a pallet of conventional division sets – greatly reducing storage and transportation costs.

It is easy to construct and, once built, it is self-contained. The integral locking system ensures the fitting stays rigid, allowing packed bottles to be stored until they are ready for despatch.

The new fitting also offers a much higher level of aesthetics and customer experience over traditionally constructed packs incorporating divider sets.

Jason Inwood, managing director of Woodway UK explains: “Dot-com packaging is a massive growth area for us and it is important that we continue to innovate to improve our customers, and ultimately the consumers’, experience of eCommerce.

"This product has been designed to reduce breakages and receiving a certificate from the Intellectual Property Office highlights Woodway’s creative and original approach to this fast-moving market.”

For more details contact sales@woodwayuk.com

About Woodway UK
Woodway UK Ltd is a privately owned company specialising in the supply chain management of packaging materials. Woodway supply a diverse range of markets focusing on distribution, electronics, manufacturing and retailing, throughout the UK. Woodway has built a reputation over 30 years of trading. For more information visit www.woodwayuk.com

1 April 2012 - Felicity Murray